Episode 1 • Penny Sansevieri
Host & Guest
Guest, Penny Sansevieri
Host, Kathleen Kaiser
Producer, Adanna Moriarty
About This Episode
Penny Sansevieri, bestselling author and book marketer extraordinaire, will discuss the ins and outs of Amazon that help her sell books, and her clients’ books. She goes over how she mines the metadata for insights, including Google SEO and more. As she says, she likes to nerd out on Amazon because it’s constantly changing, so she must annually update her top-selling book, “Selling Books by the Truckload on Amazon.”
About Penny Sansevieri
Penny C. Sansevieri, Book Marketing, and Media Relations
Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”
AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had over eleven books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal.
To learn more about Penny’s books or her promotional services, you can visit her website at www.amarketingexpert.com.
For each writer on the publishing path, the journey is different. Today our guest is best-selling and award-winning author Wendelin Van Draanen. She writes YA fiction across genres in hopes that youth can find courage, relatability, and light in her stories.
Self-publishing takes a toll on the indie author’s finances. Have you ever wondered how you’re going to pull off each step, from editing to cover and interior layout design? You can’t skimp in these areas. Not to cause anxiety because there are resources out there if you’re willing to get creative.
On today’s episode, Kathleen talks with Brenda Vaca, a poet, and creator of the indie publishing house Riot of Roses. When Brenda created her book (Riot of Roses), she turned to crowdsourcing, successfully funding the entire project using a Kickstarter campaign. Come along on this conversation, get to know Brenda and what she learned through the process, so you don’t have to.
In today’s episode, our guest Kimberly Davis Basso talks about self-publishing. She has won multiple awards for her books, two memoirs (I’m a Little Brain Dead and Birth and Other Stories), plus a new book of horror short stories (Next Door). Kimberley is a wealth of information and shares it freely with our listeners.