Episode 15 • Desireé Duffy
Host & Guest
Host, Kathleen Kaiser
Producer, Adanna Moriarty
About This Episode
The hive mind of Book Publicists come together in this episode with Desireé Duffy. Kathleen and Desireé discuss what an author just starting out needs to be successful in their marketing campaign. How an author can use Amazon and their social media.
All around great advice for either the novice or experienced self or indie published author that needs to navigate the business side of being published.
About Desireé Duffy
Desireé Duffy is the Founder of Black Château, a marketing and public relations agency; Books That Make You, a multi-media brand that promotes books and authors through its award-winning website, podcast, and radio show; The BookFest®, an online bookish adventure that brings together booklovers from around the world, and is the license-holder and lead organizer for TEDxResedaBlvd.
Duffy is an advocate for spreading stories, ideas, and making the future awesome. She is a speaker on topics such as branding, marketing, digital and traditional media. In addition to holding the license and being the lead organizer for TEDxResedaBlvd, she produces events including The BookFest®, the annual Beach-Bound Book Bash, Scary Stories Around the Fire, Jingle Books, and has programmed panels and placed speakers for The West Coast Writers Conferences, Digital Hollywood, the Alliance for Women in Media, and Women in Business.
Duffy contributes to Equities.com, ThriveGlobal.com, and Business2Community, where she writes about marketing, technology, writing, entrepreneurship, and digital media. She also hosts, and is the executive producer, for the Books That Make You Show.
For each writer on the publishing path, the journey is different. Today our guest is best-selling and award-winning author Wendelin Van Draanen. She writes YA fiction across genres in hopes that youth can find courage, relatability, and light in her stories.
Self-publishing takes a toll on the indie author’s finances. Have you ever wondered how you’re going to pull off each step, from editing to cover and interior layout design? You can’t skimp in these areas. Not to cause anxiety because there are resources out there if you’re willing to get creative.
On today’s episode, Kathleen talks with Brenda Vaca, a poet, and creator of the indie publishing house Riot of Roses. When Brenda created her book (Riot of Roses), she turned to crowdsourcing, successfully funding the entire project using a Kickstarter campaign. Come along on this conversation, get to know Brenda and what she learned through the process, so you don’t have to.
In today’s episode, our guest Kimberly Davis Basso talks about self-publishing. She has won multiple awards for her books, two memoirs (I’m a Little Brain Dead and Birth and Other Stories), plus a new book of horror short stories (Next Door). Kimberley is a wealth of information and shares it freely with our listeners.