Season 2 | Episode 12 • Penny Sansevieri
Host & Guest
About This Episode
If you only listen to one of our podcasts this year, let it be this one…
As an indie press-seeking or self-published author, the dream is to get your hard-won book out into the hands of the public. Some will jump when offered the chance because it sounds too good to be true. In this episode, Kathleen and Penny Sansevieri go in-depth into the darker side of the publishing world. A caution for the hopeful to do their due diligence before handing money to a supposed publishing company or marketing firm.
Penny is a marketing expert who recently has run into scammers using her company’s name to fleece folks out of thousands of dollars. It’s a heartbreaking side of the industry. We at Talking Book Publishing wanted to cover this topic. We feel the responsibility to our audience to inform on all sides of this industry. So you can make informed decisions when it comes time to take the preverbal leap of faith with your book. Remember, not all companies are bad, and there are some great tips in this episode to help you on your book journey.
Penny will also be a speaker at this year’s 805 Writers Conference and will be doing a session, a workshop, and mini group talks with a handful of people. For more information, you can visit 805WritersConference.com.
About our guest
Founder and CEO of Author Marketing Experts, Inc. (AME), Penny Sansevieri is a bestselling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She was named one of the top influencers of 2019 by New York Metropolitan Magazine.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Amazon Optimization programs as well as Social Media/Internet book marketing campaigns. She is the author of 18 books, including How to Sell Your Books by the Truckload on Amazon, Revise and Re-Release Your Book, 5-Minute Book Marketing, and Red Hot Internet Publicity, which has been called the “leading guide to everything Internet.”
AME has had dozens of books on top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, visit www.amarketingexpert.com.
Host & Guest Guest Jule Selbo Host Kathleen Kaiser Producer Adanna Moriarty Resources juleselbo.com About This Episode Today Kathleen has the treat of talking with award-winning author Jule Selbo, who has spent her whole career as a writer,...
This week’s episode of Talking Book Publishing is a rare treat for us. It’s never happened in the podcast’s two seasons that we get to talk with an author on the release day of their book. Today our guest Bruce Carlin is the author of Undeterred: How One Determined Vietnamese Orphan Carved Out a Place for Himself in America. This novelistic biography is an immigrant story of resilience and determination. Bruce and Kathleen discuss his writing process, the book’s subject, dive a little into the stock market, and how these pieces combine to tell a compelling once-in-a-lifetime story.
For each writer on the publishing path, the journey is different. Today our guest is best-selling and award-winning author Wendelin Van Draanen. She writes YA fiction across genres in hopes that youth can find courage, relatability, and light in her stories.