Season 3 | Episode 5 • Kathleen & Adanna
Host & Guest
Host
Kathleen Kaiser &
Adanna Moriarty
About This Episode
On Author Branding
Kathleen and Adanna discuss author branding in this episode of Talking Book Publishing. And why it’s essential to start thinking of what that means for you early in your book journey.
Many people believe branding is for companies that have services and products to sell. But guess what? That’s you. As an author, you are selling a product, your book, but also you as the story creator. This book journey is a business; without thoughtful and targeted branding, you miss out on potential sales.
Kathleen and Adanna jump into the nitty gritty of what branding should look like for the author and how to incorporate it into your marketing phases across all your platforms. From interior layout to cover design and your website and social media, it’s a crucial part of book creation. Listen to the episode and get your creative juices flowing on how your readership knows you.
What has your branding journey been, where do you struggle, where have you succeeded, and where can we help you? We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.
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