
Host & Guest
Guest
Sonja Dewing
Host
Kathleen Kaiser &
Adanna Moriarty
About This Episode
Hey friends! In this episode of Talking Book Publishing, Kathleen and Adanna sit down with indie author and Amazon ads expert Sonja Dewing. Trust us—you don’t want to miss it! Sonja spills all the details about her journey from traditional publishing roadblocks to thriving as a self-published author. She shares how her first book, Toy of the Gods, overcame early rejection to become a hit, and she’s here to help you navigate the world of Amazon ads.
Sonja’s got you covered if you’ve ever wondered how to get your book in front of the right readers. She breaks down the secrets of running successful Amazon ad campaigns, explains why organic traffic is key, and even talks about how Facebook ads can work together with Amazon. Oh, and did we mention she’s hosting a webinar on October 24 for WPN (wpnwebinars.com to register) where you can learn even more? Tune in for some real-world advice and actionable tips that could help boost your book sales without breaking the bank.

Thrillhers Cover
10 heart-pumping stories from 10 amazing authors! These heroines are not just strong; they’re unstoppable even as they find themselves in isolated locations. Root for them as they conquer the impossible.
We spoke about this amazing cover during the episode, and we all wanted to share it with you. Sometimes getting to see a great cover design will inspire yours.
Credit to the artist, Kate Russell at Westley Enterprises and her website to see more is: westleyenterprises.com
About our guest

Sonja Dewing
Sonja Dewing is an award-winning thriller author. She writes thrillers with strong female characters to raise the voices of women in this underrepresented genre. She earned her degree at UNM, focusing on journalism and professional writing, and has had articles published in newspapers and magazines, including Aviation Magazine.
She’s also a certified instructor with years of experience. Currently, she teaches “How to Write a Thriller” for the University of New Mexico Continuing Education department.

The Five Minute Author:
Making Dollars and Sense out of Amazon Ads
Find out the secrets to creating Amazon ads that can create profit and don’t cost an arm and a leg. 3rd edition is out – updated 2024.
Included in this book:
- How the author turned around a publisher’s books from losing money to making a great profit by using a different approach with Amazon ads.
- How you can make the same process work for you – step-by-step.
- The best way to track your sales and profit.
- The 4 secrets to ads that work.
- What to do to move up to the next levels when your at $100 profit and $1000 profit.
This book is for you if:
- Have a book published through KDP aka Amazon (if a publisher published your book, you can still do this too)
- You have at least 10 reviews (Don’t have that many yet? Check out chapter 6 – get reviews on your book)
- You are ready to put time on your schedule to go through this book and do the homework
- You can be a little patient. Ads can start working right away yet others seem to take weeks before they can start working (I’m not the most patient person, but it’s been fun to see the numbers change each week!)
- You have at least $30 to spend on ads in the beginning (On my personal ads, I spend anywhere from $1 to $5 in a week and I’m running over 20 ads)
Note: Currently Amazon Ads are only for ebooks, paperback, and hardback. You can’t run ads for an audible book or Kindle Vella stories.
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