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Mar 14, 2024 | 0 comments

Host & Guest

Guest

Lisa Angle

Bee Bloeser

Host

Kathleen Kaiser &

Adanna Moriarty

About This Episode

On Maximizing Your Memoir’s Reach: Effective Social Media Strategies

Unlock the secrets to successful memoir marketing in this insightful episode of “Talking Book Publishing,” where hosts Kathleen and Adanna welcome digital marketing maven Lisa Angle and author Bee Bloeser. Dive deep into the art of creating captivating social media content that resonates and engages. Learn how platforms like TikTok, Instagram, and Facebook can become powerful tools in your promotional arsenal, transforming your memoir’s visibility and sales.

From overcoming perfectionism to embracing the power of simplicity and authenticity, Lisa and Bee share their top strategies for leveraging social media to its full potential. Discover the importance of hashtag usage, engaging with your audience, and the impact of consistency in your content creation journey. Whether you’re an author looking to broaden your reach or a creator eager to enhance your digital presence, this episode is packed with actionable tips and real-world advice to elevate your online marketing game.

Listeners will also find inspiration in discussing the inclusive nature of technology, debunking the myth that social media is only for the young, and exploring creative ways to incorporate unique stories and personal interests, such as pets, into your content for that extra engagement touch.

Take advantage of expert insights into video marketing, the role of authenticity in building connections, and how to adapt and thrive in the ever-evolving digital landscape. Tune in to “Talking Book Publishing” for this game-changing conversation on harnessing the power of social media for your memoir.

Key Takeaways:

  1. Embrace Simplicity and Authenticity: Moving away from perfectionism, Lisa and Bea emphasize the power of straightforward, authentic content on platforms like TikTok, which can be more engaging and less time-consuming.

 

  1. Strategic Platform Use: The importance of choosing the right platforms for your content is highlighted, focusing on TikTok for its spontaneity and Instagram for controlled content presentation.

 

  1. Engage with Your Audience: Engaging with comments and using hashtags effectively on social media platforms is crucial for building a community around your content and increasing visibility.

 

  1. Consistency is Key: Regular posting and content creation are essential for keeping your audience engaged and attracting new followers.

 

  1. Technology is Inclusive: Debunking the myth that social media is only for the young, Lisa and Bea encourage people of all ages to embrace digital platforms and technology for marketing and content creation.

 

  1. Incorporate Unique Elements: Adding personal touches, such as featuring pets in videos, can significantly boost engagement and provide a relatable aspect to your content.

 

  1. Content Adaptation for Different Platforms: The discussion includes adapting the same content for social media platforms, like repurposing TikTok videos for Instagram, to maximize reach and impact.

 

  1. Overcome Negative Feedback: Developing a thick skin and learning from constructive criticism is essential for growth in the highly interactive space of social media.

 

  1. Video Content Tips: Good lighting and engaging storytelling are more important than high-end production values for creating compelling video content.

 

  1. Experimentation and Learning: The willingness to try new things, learn from experiences, and adapt strategies based on what works is vital to success in social media marketing.

About our guests

Lisa Angle

Over the last ten years, Lisa Angle has helped numerous authors promote their books through Ninety Degrees Media. After working in television for five years, she co-produced over 200 episodes of the talk show Literary Gumbo, which she now hosts as a podcast. She also serves as the Chief Technology Officer for the Writers and Publishers Network.

Bee Bloeser

Ten-year-old Bee Bloeser, in small-town Oklahoma, dreamed of going to Africa to live the life she saw in medical missionaries’ filmstrips. Twenty years later she followed her husband to Africa in the campaign to wipe out smallpox. The warmth of the people, rhythms of tribal music, and visits with a princess in a medieval palace delighted her. But she learned hard facts of women hidden behind walls, tribal conflict, and a heartbreaking humanitarian crisis unknown to the outside world. A violent dictatorship made her family live on constant vigil. Her Amazon #1 bestselling memoir, VACCINES & BAYONETS: Fighting Smallpox in Africa amid Tribalism, Terror and the Cold War, chronicles that journey. As a popular speaker her talks immerse audiences in a world few have experienced.

VACCINES & BAYONETS: Fighting Smallpox in Africa amid Tribalism, Terror and the Cold War book cover
A different virus. A different pandemic. Countries on opposite sides of an ideological divide cooperate to rid the world of a disease. With wide-eyed ideals and two young children, Bee eagerly follows her husband to Africa where he helps eradicate smallpox. What Bee encounters deepens her love for Africa, while it erodes her naïveté. She pushes danger and isolation to the back of her mind, keeping cryptic notes and hiding them in the sock drawer. Be among the first to read her eye-opening memoir.

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