About This Episode

On Podcasting and Promotion: William Ramsey’s Author Strategy

In this episode of Talking Book Publishing, Kathleen Kaiser and Adanna Moriarty chat with William Ramsey — true crime author, documentary filmmaker, and host of the top-ranked podcast William Ramsey Investigates. With over 1,300 episodes and five books to his name, William knows a thing or two about building a platform. He shares how he turned podcast guest spots into a thriving network, built his own show, and used it all to boost book sales and connect with new readers.

He opens up about what worked (and what didn’t), why authors need to be more than just writers, and how embracing new formats like podcasting and video can fuel creativity — not just promotion. Whether you’re just starting out or thinking about launching a podcast of your own, this episode is packed with real-world advice, a little tough love, and plenty of inspiration for the hybrid author life.

We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Resources

Interested in Starting Your Own Podcast?

Here are some user-friendly podcast hosting platforms to get you started:

• Buzzsprout – Easy to use, with wide distribution and analytics–this is what we use at Talking Book Publishing
• Spreaker – Good for monetization and built-in editing tools
• Podbean – Offers free and paid plans with a simple interface
• Anchor (now Spotify for Podcasters) – Completely free and integrates with Spotify
• RedCircle – Great for indie podcasters with ad support and cross-promotion tools

About our guest