Host & Guest
Guest
Penny Sansevieri
Host
Kathleen Kaiser &
Adanna Moriarty
About This Episode
On Winning Amazon: A10, AI & Author Tools
In this jam-packed episode of Talking Book Publishing, hosts Kathleen and Adanna sit down with book marketing powerhouse Penny Sansevieri for a revealing discussion on how Amazon’s evolving landscape affects authors today. Penny, a longtime expert in Amazon optimization, returns to the podcast with timely insights on her latest release, The Amazon Author Formula Workbook, and the strategic changes every author needs to understand—especially in light of Amazon’s algorithm shift from A9 to A10.
From navigating AI-generated book scams to optimizing your author presence for visibility, Penny outlines both the opportunities and landmines in today’s digital publishing world. Listeners will get actionable advice on platform building, the ethical use of AI for marketing, and how to prepare for Amazon’s tightening restrictions on book uploads. Whether you’re self-publishing your first book or looking to refresh your Amazon strategy, this episode is a must-listen.
We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.
About our guest
Penny Sansevieri
Penny Sansevieri is a book marketing powerhouse, strategy-savvy book publicity guru, and the driving force behind countless indie author success stories. As the Founder and CEO of Author Marketing Experts, Inc., she’s spent over two decades mastering the publishing landscape, with 24 bestselling books and 24 years of hands-on experience to show for it.
A trusted industry expert and NYU professor of self-publishing, Penny blends academic insight with battle-tested marketing savvy. She’s been named a Top Influencer by New York Metropolitan Magazine, and her innovative Amazon and media campaigns have helped authors land on The New York Times, USA Today, and Wall Street Journal bestseller lists. She leads an all-women team, hosts the top-rated Book Marketing Tips and Author Success podcast, and is known for her sharp, no-fluff strategies that get books seen—and sold.
Whether it’s decoding Amazon algorithms, crafting media-worthy pitches, or building irresistible author brands, Penny stays ten steps ahead of the curve. Her passion for indie bookstores, binge-worthy bundling, and big-picture brand strategy fuels every project she touches.
The Amazon Author Formula Workbook is your hands-on guide to mastering the strategies that make books sell on Amazon. Whether you’re launching your first book or refining the reach of a full series, this companion workbook to the bestselling Amazon Author Formula gives you step-by-step worksheets, guided prompts, and insider tactics to boost visibility, improve conversions, and drive real sales.
From keyword and category alignment to pricing strategy, Amazon Ads planning, and retail page optimization—every page is designed to help you take focused, immediate action. Track your progress, fine-tune your Amazon relevance score, and uncover what’s really holding your book back from charting higher. With detailed planners, ad campaign organizers, and expert insights, this workbook turns strategy into execution—so you can stop guessing and start growing.
Packed with the same market-tested techniques Penny Sansevieri has used with thousands of authors, this is the ultimate Amazon toolkit for taking your book marketing to the next level.
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This is a wonderful podcast with such important information. As to people stealing nooks, there are many tools to break digital rights management. A company in Denmark bought my Kindle books, broke the DRM and put it up for free on their website.
Thanks for your response David. That’s such a terrible thing to happen to you. But important information for our listeners. I’m going to dig into what ways authors can protect themselves and Kathleen and I will talk about it more on the podcast. Thanks for listening ~Adanna