
Host & Guest
Guest
Mary Vensel White
Host
Kathleen Kaiser &
Adanna Moriarty
About This Episode
On Building a Sustainable Marketing Plan for Indie Authors
In this insightful episode of Talking Book Publishing, hosts Kathleen and Adanna welcome Mary Vensel White, author, editor, publisher, and Orange County president of the California Writers Club. Mary shares her multidimensional expertise in publishing and digs into one of the most elusive topics for authors: book marketing. She brings a refreshingly honest and practical perspective on the importance of market research, knowing your genre, identifying comparable titles, and how all of that plays into placing your book in the right hands.
Listeners will walk away with a deeper understanding of how cover design influences buying decisions, the power of ebook promotions (even free ones!), and why setting a budget and timeline early in the writing process is crucial. Mary and the hosts also explore effective low-budget marketing, the evolving role of social media, and how to reach readers in both digital and physical spaces. Whether you’re a debut indie author or a seasoned writer looking to update your strategies, this episode is packed with actionable advice that cuts through the noise.
We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.
Resources
The Article Kathleen Mentioned: insights.bookbub.com/do-free-book-promotions-still-work/
Adanna’s Top Ten eBook handout: docs.google.com/spreadsheets
About our guest

Mary Vensel White
Mary Vensel White is the author of four novels and the upcoming short story collection, Resonant Blue and Other Stories. She’s also the founder of Type Eighteen Books, an Orange-County-based publisher of inspiring and innovative writing—well-crafted, well-considered stories with the potential to change lives. She brings her experience as a published
author and editor to this project and strives to provide a personal touch to every book. She is also active in the OC writing community, most notably as the President of the California Writers Club, Orange County branch. Her other business is Type Eighteen Editing and Book Services, and she teaches English and writing part-time at Concordia University. After attending universities in Denver and Chicago, she has been in Orange County for over twenty years.

Resonate Blue And Other Short Stories
The first collection of award-winning short fiction from the author of Bellflower and Things to See in Arizona
The first collection of award-winning short fiction from the author of Bellflower and Things to See in Arizona; Mary Vensel White’s writing reflects “how we can endure and overcome our personal histories, better understand our ancestral ones, and accept the unknown future ahead.”
In “Driftwood,” a woman in a sleepy desert town willingly jumps into the back of a stranger’s pickup to escape her quiet house. In “Griffin,” an organized wife struggles to keep her family together and keep the beast of her husband’s mental illness away. And in the title story, “Resonant Blue,” an egotistical architect shatters everything around him as he tries to connect with his loved ones and build a better life. A game show for those seeking love, a family wedding that unveils another secret union, a woman’s impulsive trip to Greece to find her first love—in these twelve stories, Vensel White’s characters face turning points. Whether backed against a wall, reeling from a loss, or forced to confront a painful truth, each doggedly pursues the glimmer of possibility shining on the horizon.
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